This one year was exceptional, and as the end of the year is finally upon us, the insights for 2017 needs to be set! 2016 saw a rise in the voice query search, some of the social media platforms have expanded their arsenals and Artificial Intelligence was a favorite. Apart from these some of the new trends have evolved and are still in practice still now.
Online marketing, ecommerce and retail experts predict the big trends in online retail in the New Year. The retailers are taking advantage of various technologies and apps to help drive the season of sales. Online retail watchers and analysts have come up with five trends that can make your web business stay on top of the game. However, taking help from
digital media marketing companies would help them to grow in the long run.
Digital Marketing Prediction for the year 2017:
1.
Virtual Retail (VR)
The virtual retail landscape is changing by fusing the online and offline environment for enhanced fan engagement. Virtual Retail is helping shoppers to try out their stuff on the virtual trial room. Although, Virtual Retail is in its initial stages, but retail will be benefitted from the popular technology.
2.
Customized retargeting
The online shopping cart abandonment for retailers is globally 75%. Mobile has turned things worse as the attention span amongst retailers have become like that of a gold fish. As the problem of cart abandonment has elevated, to counteract lost transactions, retailers are opting for wider tools set. Retargeting was already in practice but the next year would see a bigger and better use of personalized messages for huge success rate.
3.
Social Shopping
Online networks already motivate customer behavior. But in the year 2017, it will become the greatest driver of transactions. Instagram launched a new feature that let the brands tag products that are featured in the photos they upload. One tap on product description will help users to go to the brand’s website in order to make a purchase.
4.
Chatbots
Chatbots are a 2016 thing and every big IT company has invested in it. It signals toward a real-time and customized approach toward consumer engagement. Bots provide responsive and convenient form of customer interaction. Chatbots and live chat are going to have a huge space in 2017 with customers being able to make transactions through the Chatbots. In 2017, more Chatbots can be expected to create a better experience of online shopping. If you don’t want to be left behind, hire best digital marketing agency to leverage Chatbots.
5.
Mobile Commerce
It has been steadily developing and it is going to be huge in 2017. Android and Apple Pay have vastly improved the mobile check-out process and PayPal alone does more than $14 billion dollars transactions in mobile payments. The first mobile networks like Instagram would make it tough for anyone to emerge as a winner in the ecommerce web space without a huge focus on mobile. Mobile wallets will be huge hit in 2017 and also be a great delight for customers!
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