The competitive digital landscape of modern times requires more research than just the implementation of strategy. You cannot progress with just creating a strategy for marketing but also need to keep an eye on the competitors and their advertising strategies. It is not only important but necessary to understand their ad campaigns and how they are retaining their position in the market. This way you will be more aware of your own marketing strategies along with the areas where you are lacking.
If you are not sure how to learn from the ad campaigns initiated by the competitors, there are 7 sneaky ways to do it and it can help you come up with a better strategy for your own campaign.
1. Start Using Ad Spying Tools
With a simple search on the web, you can find many online Ad Spying tools available for everyone to use. The spying tools are mainly advanced software solutions that are specially designed together with more information regarding advertising campaigns. It can help to track the marketing activities of your competitors and is capable of offering critical insights about Google Ads as well as social media ad campaigns that take place on Instagram, Facebook, and many other platforms. Leveraging the data, you will be able to analyze what is trendy and what can work better for your ad campaign.
2. Facebook Ad Library
If you are looking for a smart and transparent way to run ads across Facebook, then its Ad library can be quite helpful for the purpose. It can also help to cross-promote through Instagram. Here’s how to do it,
- Visit the Facebook Ad Library and opt for the right country where you want to research
- Now, get the search bar and add the name of the company or the competitor
- Once you find the ads under the specific name, you can sort those ad campaigns by their status, date range, platform, and many other aspects
- Make sure to check each ad as well as search for the multiple ad versions
3. Harness Google Alerts
Google alters is one of the easiest and most effective ways to spy on your competitors including tracking their recent endeavors for advertising. Google alerts can send you notifications on the topics you are interested in even if you are not actively researching all the time. Here’s how to tweak the settings,
- Go to Google alters and enter the name of your competitor or you can also add relevant keywords that are mainly associated with their advertisements
- You can also choose how often you want those push notifications with options like once a day or week. Also, make sure to opt for the type of content you are looking for along region and language as well
- Make sure to set up your email address to get the notifications
- Click on the ‘Create Alert’ button at the end
4. Check Out Competitors on Social Media Platforms
Social media plays a vital role in marketing and you should definitely follow your potential competitors on social media in order to understand their sponsored ad campaigns even better. This way you can always check what kind of ad strategies they are following. Are they running any promotions or special content as a call to action? Are they targeting any particular demographic for their approach? There a a lot of things to learn. Such as,
- Identify the key platforms whether it is Facebook, Twitter Instagram, or everything together
- If you are concerned about revealing your interest, make sure to follow them from a different account that is not directly linked to your business
- Monitor their online activities and how they interact with their followers
- Analyze their strategy, adapt, and come up with a new innovative strategy that works for you
5. Make Sure to Check Publisher Websites
Exploring the websites of the publishers is considered effective as well since it can offer critical data yet it is often overlooked. This idea allows you to know more about the credible platforms from where your competitors are trying to gain more exposure from niche audiences. Here’s how to do it,
- Make sure to find relevant publisher websites and pay regular visits to those websites
- Analyze the ad content and how they have placed it. Ensure to check keywords, themes, and other important aspects
- Monitor the variation and frequency of different ad campaigns
- Determine audience engagement for every ad campaign
- Check all the pointers and embark on your own improvised strategy, inspired by data
6. Keywords and Hashtags
With constantly evolving marketing trends, keywords and hashtags have become the greatest elements to reach target audiences. While it can differ from one industry to another; the purpose remains the same and that is gaining more reach and online visibility. Check what kind of trends and hashtags the competitors are using. If it is a common trend in the niche, you can easily use them without any worries of copyright. However, it is recommended to use social media monitoring tools which can easily find those terms and phrases based on relevance and niche industry. Keep innovating more strategies for better usage.
7. Analyzing Back Links
SEO is one of the prime aspects of marketing and you need to know the SEO strategies utilized by your competitors. Analyzing the backlinks is one of the vital steps in improving SEO strategies for your business. In order to boost rank and visibility, backlinks are highly important. You can simply use backlink analysis tools to identify and determine the quality of backlinks. Find out the common sources as well as growth trends to find new opportunities. This is how you can create an effective link-building strategy.
Bottom Line
Your competitors are not just your rivals but can be your inspiration too. As they say, “Keep your friends close and enemies closer”; you need to keep your competitors closer by analyzing and learning from the advertisement campaigns.
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