E-commerce and online entrainment giant Amazon has decided to expand its reign by rolling the facilities of sponsored TV advertisement in the United Kingdom. It is currently in a bet form and scheduled to be quickly developed. The decision came followed by after with its wide success in the USA market. This latest feature will be offering more fruitful opportunities to online brands and businesses along with the streaming platforms to leverage Amazon’s humongous user data. Platforms like Twitch and Freevee will witness the change the most while offering creators a more relevant audience base with targeted delivery.
Details of Advertisement Feature
- The Ad feature will be also available to sellers, vendors, agencies, and brands in the U.S. who are not selling through Amazon or not registered through the Amazon Brand Registry
- Sectors like Personal Care and Health are not eligible for the service
- Amazon has improved its database with the database for first-party shopping and streaming which allows targeting more precisely while potentially increasing the effectiveness of advertisement campaigns
- All brands are required to go through the guidelines and acceptance policies offered by Amazon before launching into the program
- Certain products and categories are completely restricted on the platform and there are no alternatives to that
- Amazon’s latest influence in the digital advertising sector will greatly affect the traditional ways of television advertisement
Now, all that remains is to wait and watch how this new ad policy brings a change in the overall marketing strategies and improves Amazon’s user base with diversity that includes sellers and buyers. Previously, the ad strategy was introduced by fellow streaming platforms and competitors namely Disney+ and Netflix. With lower prices and convenient membership options, a lot of users availed of this service. Amazon said that the latest feature for ad campaigns will help them “to continue investing in compelling content and keep increasing that investment over a long period of time". Through its email campaign, the business firm also assured that "We aim to have meaningfully fewer ads than linear TV and other streaming TV providers." Paid subscriptions allow users to enjoy content without any annoying advertisements. The firm has confirmed that there will be ads for all cases even in sports. While Amazon is planning to expand its ad feature to France, Spain, Mexico, Italy, Australia, and many other countries; it started in America and Canada. The company has already witnessed a massive success in the USA which made it proceed with the United Kingdom as well.
However, being a part of Europe; UK citizens might have to pay more than Americans. The ad-free price for Germany is €2.99 (£2.60) but in the case of America, it is $2.99 (£2.35). But when it comes to premium subscriptions, Amazon is definitely more beneficial than the other platforms as the package includes Amazon Prime subscription for e-commerce as well as online streaming services. Therefore, users can enjoy same-day delivery and exclusive online streaming content under a common subscription plan. The price for the prime subscription has increased drastically in 2022 as the monthly subscription plan has risen to £8.99 from £1. Similarly, the annual membership option has risen to £95 from £79. The introduction to the ad campaigns came right after Amazon made several announcements regarding its future content. Just like Netflix, the platform is acquiring more hits series while investing more in the development of original content. The platform has leveraged its revenue with the renewal of series like ‘The Boys’ and ‘Leverage: Redemption’. Netflix has earned a lot by investing in series based on gaming stories and characters, such as ‘Arcane’, ‘Cyberpunk: Edge Runners’, ‘Borderlands’,’ The Witcher’ and the list goes on. Amazon has embarked on a similar strategy and made a deal with the Games Workshop to work on Warhammer 40,000 and bring it to the big screen of entertainment other than gamers. However, Henry Cavill will be starring as the protagonist which is quite exciting for all since Cavill himself is a profound gamer and also one of the biggest fans of Warhammer 40,000. The platform has already garnered much attention from game enthusiasts with its series cult game ‘Fallout’. Now, it is time to see what next move Amazon has that can enthrall its user base.
Comments