ChatGPT was launched in the market for public use back in November 2022. Since then, this OpenAI language model has been heavily used in various sectors for dynamic industries. Starting from education to digital marketing approaches through content, this AI successfully revolutionized the market. It is a highly powerful tool for content creation. However, most users are still not able to harness its full potential as they are only scratching at the surface level. The fear of using ChatGPT is mostly visible among copywriters as they believe ChatGPT produces content that is not original and utilizing such content can greatly damage the rank on SERPs (search engine result page). However, that’s not true as ChatGPT has the ability to improve content creation for copywriters which can be an authentic piece of document. Common Concerns Regarding ChatGPT
Right after ChatGPT’s inception in the industry, not everyone has accepted it as a positive implement in the industry. While some thought it could take away the jobs of the writers, others thought that it could not produce Google-friendly content which will be accepted and pushed forward by the algorithm.
While AI is designed to assist users in content creation, a lot of content creators consider it a taboo. They thought it was a replacement for writers who could take over everyone’s job. While some thought that AI will make people lazy and there will be a lack of creativity; others thought that writers do not need to use ChatGPT due to their rigid skepticism.
However, AI has no conscious and it is just a tool that is designed to help in content creation. Think of writing a blog in 1000 words on any particular topic and think about the time required to write it including research. It might take two hours or more. With the help of ChatGPT, you can perform the task within a short duration of a few minutes.
- Google’s Stance in The Matter
As a copywriter, your copy of content needs to rank better on the search engine result pages. A lot of people consider that AI-generated content cannot rank well on Google and so, it will lose its presence over the web. While it is true that Google SERP can penalize poorly-crafted content whether by an AI or a writer; ChatGPT can also help you produce high-quality content which abides by the E-E-A-T standards. If the content is able to represent authoritativeness, authenticity, and expertise; it can rank better on Google SERP just like any other well-written content.
6 Essential Tips for Copywriters for ChatGPT
1. Use Detailed Prompts Only
ChatGPT can produce content based on the prompt inputs only. Therefore, the more detailed your prompt inputs are, the more accurate responses you will receive from the tool. It cannot provide you tailored answers if you offer open-ended prompts only, If you want the content to align with your intended purpose of content generation, you need to provide more detailed prompts which make it clear to the tool what kind of content you are looking for.
2. Brainstorm Ideas
ChatGPT is capable of producing much more than just the final copy. Therefore you can utilize it to generate ideas rather than just content. It can also provide you with attractive titles, content outlines, highlights, and other elements that make your content more optimized and effective for marketing. It is even greater if you have done some research on keywords and your target audiences based on different demographics. Make sure to add these elements in the prompts which help to create more SEO-friendly content that attracts users from the niche.
3. Be Brand Specific
The best thing about AI is that it is a great learner and you can teach them to make more tailored content for yourself. In order to create more brand-specific content, you need to make ChatGPT familiar with different information related to your business, products, services, clients, and other information that helps to create more personalized content based on your business. Make sure to input information with regularity so that it keeps its memory updated with new information that can be incorporated into the generated content. If there are specific elements that you want ChatGPT to remember for you and use in the future, start the prompt with “Memorize this information about…”. This way it can learn more about the style, tone, and voice of your brand.
4. Optimization for Different Platforms
Copywriters are the one-man army of content who can write almost anything including blogs, articles, web content, newsletters, descriptions, and social media content as well. While social platforms are widely used, each platform has its specific rules which need to be followed. For example, you cannot write a tweet in X that exceeds the limit of 280 characters. If you find it difficult to create your own, you can take the help of ChatGPT to create a compelling post for social media within that limit.
5. Crafting Meta Description
Meta description is an integral part of SEO and copywriting which helps search engines to understand more about the content and what it is about. Meta description helps to engage the readers and brings more web traffic. You can ask ChatGPT to write it with the prompt “In no more than 150 characters, write a meta description about …..” and you will give exactly what you have been looking for.
6. Translation
ChatGPT also has the ability to translate which is often overlooked. It is particularly applicable for short content such as social media posts or anything like that. While it might not know your native language, it can still translate based on your prompt like, “Translate this to …..” and then put the text that you want to translate.
Concluding Thoughts
AI-generated content is easy to spot and it requires a human touch to receive that organic value. Therefore, you cannot solely rely on ChatGPT, rather teach it and turn it into your best assistant!
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