The growth of the fitness industry around the world has been rapid, and insane to witness. More and more people have started to take their health seriously, leading to them investing in their physical well-being. Just in the US, the number of fitness businesses, including gyms and yoga studios has increased from 88,600 to 115,000, in the period between 2013 and 2023.
As the business continues to rapidly grow to cater to the increasing demand, the competition is enhancing too. This calls for as many creative and effective ways of marketing as possible to make sure the customers see the value and potential in your business. Fitness email marketing is one of those effective marketing methods that lets owners directly communicate with the customers, both existing and potential customers. Here is your comprehensive guide.
What is fitness email marketing?
Email marketing is one of the best-performing marketing methods that is used in this 21st century. In the scope of digital marketing, this type of marketing involves sending promotional emails to a list of subscribers. Email marketing is designed to inform and connect with your existing customers.
Using its effectiveness, fitness sectors, especially gym owners use email marketing to engage and connect with their client base. The different types of marketing emails that you can send to your customers include -
- A welcome mail for the new gym members
- An invitation to an exclusive gym event
- A reminder email to renew their memberships
- A message regarding discounts and sales on merchandise, wellness items, or even membership prices
- A fitness newsletter containing fitness tips and workout plans
These may seem like simple emails, but these help gym brands kill two birds with one stone. On one hand, marketing emails promote the gym and its services and on the other hand, it connects the brand with its customers, establishing a more intimate relationship in the digital sphere. This relationship, or the sense of community increases customer retention in the gym. People only come back to a place where they feel connected and these emails from time to time help them feel that. At the same time, these can also increase sales and boost revenue.
Email strategy -
It is fairly common for people to think that every brand has a big marketing budget or a creative team planning and creating marketing campaigns. But for email marketing, you neither require expertise, nor a big bank balance. There are some simple and quick steps that if followed, bring out similar successful results.
a) What are your marketing goals?
The first step of building any successful marketing campaign starts with figuring out the objectives and goals of the campaign. The same rule applies to email marketing campaigns as well. You should have clearly defined and quantifiable marketing goals that can guide your strategy in email marketing. These goals must line up with your business goals. They can be a specific percentage boost in yearly sales, encourage a percentage of people to join your gym, increase membership renewals by a certain percentage, or increase the retention rate by a specific percentage.
b) Choosing a reliable email marketing service
After your goals are defined and lined with the overall business objectives, the next step would be to choose a reliable marketing service that can pull out this entire marketing campaign. Some of the most trustworthy email services are Gmail and Microsoft Outlook. If you dig deeper, you will find several services on the internet, offering customizable templates, and interactive elements such as sign-up forms, polls, etc. These would help in crafting your creative and unique marketing emails.
c) Building a marketing list
The next stop is building a list to which you will send these emails. Besides getting new people, encourage existing customers from the gym to be subscribers to your newsletters and add them to the email marketing list. You can also consider offering them small incentives for their subscription.
d) What is your target audience?
The last step is all about choosing your target audience and segmenting them from the general crowd. Your existing clients have a wide range of diverse needs and interests. So it would be best to segment your audience based on their preferences and requirements.
How do you optimize campaign effectiveness?
Just creating and operating an email marketing campaign is not going to be enough for your fitness. Here are the simple and helpful methods that can improve your email marketing efforts -
- You can use email marketing software to measure the performance of your email marketing campaigns. By using campaign monitoring software, you can track unsubscriptions, open rates, ROI, Click-through rates, and other metrics.
- Use social media integration to improve the effectiveness of the email marketing campaigns. Ask the subscribers to follow your profile on social media platforms and ask the followers to become your email subscribers.
It is possible to accomplish this revolution of fitness through strategic email marketing. Be quirky and authentic in your emails, and in no time you will find yourself sharing meaningful content daily with your customers.
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