The gen-Y spends maximum time on mobile gadgets than desktops. The experience of mobile web is essential than ever. It is profusely defined by the most important being speed, timeliness and relevant content.
The conscious web developers strive to make mobile-first sites that offer engaging and lean experiences across different devices and screen sizes. These sites continue to maintain their audiences as their experiences is highly enjoyable. A clunky and lagging webpage would fail to capture audience attention. As Google understands, customer preferences for performant sites, so it features pagespeed into search algorithm to boost speedy sites in the online results.
Despite of all these incentives to reduce page weight, many websites are still heavier. Large images accompanying high display resolution and universal typography is forcing to download fonts. The renaissance in front end toolkits for the actual process eases development and diminishes server-side scaling. It is done at the expense of processor strain to the browser and pushing assets. Nowadays, websites measurement tools and monetization delivers heavy ads often with little scope for improvement.
Most part of this expansion is obscured by progressing competitive browser technology, upgraded mobile broadband connection and elevation of powerful devices. However, to provide a better and faster mobile internet without any trouble, Google’s Accelerated Mobile Pages (AMP) is taking huge strides. It is an open-source initiative based on open web standards to enhance mobile web experience by offering lightweight and standardized tools and guidelines for all developers. It runs on reinvented version of the language to form HTML web pages.
Why AMP is a good idea to boost online search rankings?
The re-conceptualized version is known as AMP HTML. It clears elements like third-part scripts and JavaScript that causes web pages to slow. Google boasts that creating web pages with AMP HTML can load 15-85% faster than the non AMP version of the same page. However, if you are still wondering how it will improve your business performance, then
digital marketing agency India can assist you. With some aspects of AMP, it requires a new way of mobile advertising. There are several other reasons why AMP can be a huge help to deliver impactful messages to users.
The best part is AMP error notifications will appear in the core search outputs but only to owner of the site. In the search engine snippet, the error will be shown along with a hyperlink that documents the process of fixing the error. Google is pushing AMP adoption for all web masters almost warning them. So, to get rid of AMP errors, it is wise to hire digital marketing company in India and allow proper mobile web performance of the website.
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