Google has started to officially test a mobile-first index. It simply means that it is the best time to join into the mobile-friendly bandwagon without being late. The new index will first take a look at the mobile version of the website for rankings and go back to the desktop version when there is no mobile version available.
A year ago, google first hinted at their mobile-first intentions. However, November 4th was the day, google first posted about the mobile-first index in details in their blog. The new index is expected to prioritize the mobile-friendly version of the website for ranking signals. If your business doesn’t have a mobile version then you might be facing a traffic reduction due to online rankings, so it is best to hire a
search engine optimization company in India and let them take care of the problems.
The following five steps can optimize your website for Google’s mobile-first index:
1. Focus on Speed: The acceptable threshold for ecommerce website is two seconds. At google, they are aiming for less than thirty seconds. Users and Google expect websites to load faster. It ensures the websites ranking on mobile. Some things to consider when optimizing images for page speed:
• Redirected Reduces – Redirects that occurs many times causes the site to reload and it slows down the user’s experience.
• Browser Cache Leverage – Web page resource are stored in browser caching on a local desktop while users visits the page.
• Code Minification – Without changing functionality, this process removes all unnecessary characters from source code.
• Image Optimization – Large images are known to slow the site and optimizing images to correct size is the best way.
2. Don’t Block CSS, Images or JavaScript: In the earlier mobile designs, these 3 elements were to be blocked. The mobile devices today are powerful than computers and can handle anything that is thrown toward them.
3. Mobile Design: The SEO knows the ranking and code and use design to inspire the ranks. The SEO marketing India knows the best way to optimize the sites.
• Design for “Finger” – As mobile users have to navigate the finger, it is best to ensure that the design is “mobile friendly”
• Rid of Pop-Ups – If your mobile site is loaded with pop-ups, people are going to leave. The lesser or no pop-ups ensure increased ranks.
• Flash must be Banned – Flash for mobile was killed by Apple. Many users cannot view it on their phones, so it must be removed. Add other cool elements like Java or HTML 5.
4. On-page optimization: The mobile SERPs offer less room to work with. So, it is best to hire SEO marketing India to get improved online rankings and higher click-through rate.
5. Local Optimization Shouldn’t be Left Out: “Possum” launched by Google is a massive update for local algorithm. The mobile search is important to drive traffic into web stores.
There are still loads of room left to learn more about Google mobile-first index. The best step is to start making alters in your website now to elevate the visibility before the changes take place completely.
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