Penguin 4.0 Updates Started Rolling Out – Confirmed To Be Real Time

Finally, google has confirmed the launch of Penguin 4.0 have started to roll out. Significantly, it is a part of core algorithm that is updated on a more granular and real-time basis.

Google Penguin first started on 2012 with the goal of targeting the black-hat links that manipulate the search engine ranks. It was described as those that utilize the skills that don’t have advantages for the users. The only intent is to look for loopholes or shortcuts that would make the pages get higher ranks than their deserving positions. Google also mentions using too many keywords and links on the web page. The update was to penalize the websites that breach the google quality guidelines with the aim of the above mentioned pointers.

There were almost half dozen updates since the launch and there was much discussion in the SEO community. The discussions were about the time taken by Google to deliver an upcoming update with several web masters having to wait to recover from the punishment. However, now that it is rolling out, users must hire SEO specialist India to understand all about penguin and its importance on their websites.

Since September, there has been some important volatility in the Search Engine Result Pages. The current discussions related to Penguin in various SEO forums already started from a long time. However, the relevant news about the altering nature of Penguin is somewhat like:

1. Penguin is now characterized by granularity. It devalues spam by enhancing ranking based on signals of spam, other than affecting the whole site rank.

2. Penguin offers real-time data now. In the past, the websites list that was affected by Penguin was refreshed as well. With the revived data in real-time, changes will be faster and manage effect in a short span of time after the reindex and recrawling of a page.

When the Panda Algorithm was merged into the core algorithm, no future comments will be made, that now deals with Penguin. It would be tough to isolate the webspam changes, but it will be even tougher for the black-hat practitioners to fix the system – it is a good thing! To make sense for your website, it is wise to opt for professional SEO services India.

One of the most remarkable impacts on the new alters from Penguin is it wouldn’t take a long time for recovery if you’re affected. Google points that the alter will shortly take effect after a page is reindexed or recrawled.