Earlier, people were hesitant to buy things online due to various reasons. It was a new concept, and the ecommerce sites were not up-to-the-mark. They lacked security and navigation, while being slow in product delivery. Though the products were eye-catching, but people were apprehensive about buying them online.
However, time has evolved and now ecommerce industry has worldwide accounted sales of more than trillion dollars. Ecommerce is fulfilling various roles in the online selling world and has come a long way since then. In the beginning, we were making purchases from our laptops at home, but with the rise in technology we are now purchasing things through our mobile devices. The increasingly mobile nature of the ecommerce market has given a rise in apps. It encourages users to buy and sell things online.
The advancement of ecommerce has a number of benefits. It is urging many people are to purchase products without hesitation as they can:
- • Enjoy secured payment gateway systems,
- • Preview products from various angles
- • Return products for a full refund
- • Get their ordered delivered within a designated period of time.
The series of changes has made ecommerce a sought-after segment now. Therefore, to embrace the changes, it is important to hire an
e-commerce website development company. It helps to enjoy better experiences and adopt the emerging ecommerce trends for 2018. Let’s have a look:
Designs:
There is a reason why the early ecommerce sites don’t work. The cluttered designs which try to put in too much information suffers from page loading errors. Only the modern sites that are designed to perfection with smooth user experience. Now the websites also run on app and are looking to make browser based offerings, which is only possible if the site is mobile-friendly.
Templates:
People assume that templates lack the creative vision. However, it is untrue as most Smartphones feature same design and layout. It is because they work well and have plenty of room for personalization. Many websites are following the same principles for designing their site.
Layout:
Data usage is a concern for mobile users. While the packages by mobile service providers becoming more savvy and generous, they are still lacking efficiency. The ecommerce sites that have lesser loading times are appealing to mobile customers worldwide.
GIFs:
The GIFs are the top king of embedded animations on the web. But they are prohibited for most mobile users. Although GIFs are not large files, but there are a series on each page. The midway between a still image and a moving image is a Cinemograph. It consists of an image that features an animated text.
Adaptation:
Websites adapt to the device they are viewed on. But in the near future, the websites might be able to adapt to the users and mobiles. Also, for the right or left handed users, the website could shift elements to either side of the screen depending on the usage. Also, for the colorblind individuals – the total color palette might compensate. These are some of the customized experiences that are going to be a part of the bigger future innovation.
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